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Why is green web hosting important?

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Unlimited SSD storage, traffic/bandwidth, free nightly backups, e-mail accounts, free domain name registration, almost 100% uptime and due certificates- can you think of any other quality which you will look for in web hosting services? What should you know about eco-friendly web hosting? Let us tell you that an agency engaged in web hosting Dubai will also tell you about the importance of “green hosting” today. And today, we will talk about the same. Green hosting or eco-friendly web hosting refers to the practice of involving technologies to reduce adverse environmental impact. Precisely, this phenomenon has a lot to do with establishing servers and data centers that end up saving as much energy as possible. The attempts of companies begin with the employment of servers and data centers that are more energy-efficient – i.e. they are rated for better energy efficiency. Besides, getting these energy-efficient servers on board, they also utilize alternate sources of energy like

How Poor Web Hosting can affect your brand reputation

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As much as it is true that marketers often take web hosting for granted, let us tell you that poor web hosting can actually go on to impact your brand reputation adversely.  A recent survey carried in the UK revealed that around 57% of the thousand respondents would actually refuse to buy from a store because of the downtime of the website. The survey was conducted by Wirehive. This survey studied responses from around 1000 participants and it also revealed that there are chances of a website being totally shut down due to poor hosting as well. Bad Web Hosting: How will it affect your brand reputation? It has been noted that marketers are more conscious about their brand reputation and the customer experience they are able to offer and less concerned about their IT functionalities – not quite realizing the kind of impact that IT can have on their online reputation itself. Technology infrastructure is seriously responsible for thwarting our digital efforts. While consumers f