How Poor Web Hosting can affect your brand reputation

As much as it is true that marketers often take web hosting for granted, let us tell you that poor web hosting can actually go on to impact your brand reputation adversely.  A recent survey carried in the UK revealed that around 57% of the thousand respondents would actually refuse to buy from a store because of the downtime of the website. The survey was conducted by Wirehive. This survey studied responses from around 1000 participants and it also revealed that there are chances of a website being totally shut down due to poor hosting as well.

Bad Web Hosting: How will it affect your brand reputation?

It has been noted that marketers are more conscious about their brand reputation and the customer experience they are able to offer and less concerned about their IT functionalities – not quite realizing the kind of impact that IT can have on their online reputation itself. Technology infrastructure is seriously responsible for thwarting our digital efforts.

While consumers feel that checking out an e-commerce store (no matter what its bandwidth is) will be a smooth sailing, marketers often forget that they can meet customer expectations only when they are careful enough to hire reputable webhosting Abu Dhabi services.

What do the web experts think about this?

The biggest of web experts think that it’s time to change what your brand thinks about web hosting at the first place. Only by hiring credentialed web hosting service providers can an organisation save its money and face. It should not really be forgotten that a lot of research goes into finding the right name in this regard. There is actually no room for rushed search and arbitrary selection of names. Do read reviews and secure offline recommendations from peers before zeroing in on a name.

Hope this one has been of help.